Paid media services
Paid social advertising.
Plan Meta and TikTok advertising around what your audience needs to understand, and give each campaign a clear role from awareness to action.
Discuss your campaignWhen this service fits.
For businesses with an offer that can be communicated visually and a supply of approved creative assets. Paid social can introduce a brand, explain a product or support inquiries and purchases; the right role depends on your objective.
Match the message to the stage
An introductory campaign should establish the offer and relevance. Consideration messages can explain benefits, address buying questions or demonstrate use. Conversion messages need a clear action and a destination that supports it. We connect these roles without assuming that every person follows the same sequence.
Plan testing around usable creative
The agreed work can include campaign structure, audience planning, placement and format recommendations, creative requirements and a testing plan. We identify what is being tested: the message, offer, format or audience. Asset production is assigned before launch so the plan reflects what your team can actually supply and approve.
Keep delivery and outcomes distinct
Reach, frequency and video response describe delivery and engagement. Leads and purchases describe recorded actions. Business feedback tells us whether those actions are useful. We bring these measures together when reviewing a campaign, avoiding the assumption that attention automatically becomes revenue.
What we agree to deliver.
- A stage-specific paid social brief and platform recommendation.
- A campaign structure and agreed budget allocation.
- Creative requirements and a focused message-testing plan.
- Optimization and reporting that separates delivery from business outcomes.
Measurement with context.
Awareness campaigns may use reach, frequency and video engagement. Consideration can use meaningful visits and product interactions. Conversion can use qualified leads, sales and acquisition cost. Retargeting depends on available audience data, platform rules and applicable consent requirements.
What we need from you.
Approved brand assets, messaging and offers; platform account access; destination pages; and available conversion or business feedback. We agree who produces creative, who implements technical tracking and how often approvals and reporting happen.
Before you start.
Does paid social management include organic posting?
No. This service focuses on paid campaigns. Organic content calendars, community management and posting are separate activities unless explicitly agreed.
Do we need both Meta and TikTok?
No. We recommend channels around the audience, offer, creative and objective. Starting with one platform may be appropriate.
Is creative production included?
Creative requirements and testing can be part of campaign management. Producing video, photography or other assets is discussed separately so responsibilities and fees are clear.
Can paid social generate leads as well as awareness?
It can support either objective when the offer, creative, destination and measurement are suitable. We select the campaign role and evaluate the quality of the resulting actions; outcomes are not guaranteed.
Connect the service to the strategy.
Platform services
Choose the execution around the goal.
Meta Ads management
Connect Facebook and Instagram advertising to awareness, qualified inquiries and ecommerce sales with a clear campaign and creative testing plan.
TikTok Ads management
Build TikTok advertising around platform-appropriate video, clear audience goals and a structured path from discovery to action.
Criteo advertising management
Plan Criteo customer acquisition and retargeting around your ecommerce catalog, audience readiness and measurable business goals.
Programmatic advertising management
Coordinate programmatic display, native and online video campaigns with defined audiences, inventory controls and a clear measurement plan.
Let’s connect your next campaign.
Tell us what you want to achieve, where you advertise today and what needs to work better.
Discuss your advertising priorities