Paid media services
Google Ads management.
Capture relevant search demand with Google Ads campaigns built around your offer, landing pages and business goals.
Discuss your campaignWhen this service fits.
For businesses with a clear offer, an inquiry or purchase destination, and the ability to measure what happens after an ad click. We can start with a new account or review an existing campaign program.
Search intent before campaign structure
We begin with the services or products you want to promote, the areas you serve and the action a customer should take. Keyword themes, search intent and landing-page relevance guide the account structure. Brand and non-brand demand should be reviewed separately so existing awareness is not confused with new customer acquisition.
Setup with a defined scope
The agreed work can include keyword research, campaign and ad-group structure, search ad copy, negative keyword planning, budget allocation and conversion requirements. Shopping or other formats are considered when the offer, assets and account are suitable. Creative production, product feeds and technical tracking implementation are assigned explicitly before launch.
Optimization with business feedback
After launch, we review search terms, spend distribution, ad response and conversion data to decide what to refine. A low cost per lead is not enough if the inquiries are unsuitable. Where your business can provide qualified-lead or sales feedback, we use it to inform the review rather than treating every recorded action as equally valuable.
What we agree to deliver.
- A campaign brief with the goal, target market and priority offers.
- An agreed Google Ads structure, messaging and budget plan.
- A review of conversion readiness and landing-page recommendations.
- Ongoing campaign adjustments and reporting against agreed measures.
Measurement with context.
For lead generation, we review qualified inquiries, acquisition cost and conversion rate where reliable data is available. For ecommerce, sales, revenue and return on ad spend can be relevant. Platform attribution does not by itself establish incremental business growth.
What we need from you.
Account access, your offer and target market, approved messaging, destination pages, advertising budget and available conversion data. Agency fees are separate from advertising spend; the scope and reporting rhythm are agreed before work begins.
Before you start.
Can you manage an existing Google Ads account?
Yes. We first review its structure, measurement and available history. We agree the changes and access arrangements before starting management.
Do you build landing pages or tracking integrations?
These responsibilities are discussed separately. We can identify requirements and recommendations; development, creative production and technical implementation must be included explicitly in the agreed scope.
How much advertising budget do I need?
The initial budget depends on your market, offer, objectives and testing requirements. Form budget ranges are qualification options, not fixed agency prices or minimum commitments.
Is Google Ads always the best starting channel?
No. Search is useful when relevant demand exists, but your audience and offer may call for another channel or supporting awareness activity. We assess the fit before recommending a mix.
Connect the service to the strategy.
Platform services
Choose the execution around the goal.
Microsoft Advertising management
Give Microsoft Advertising a deliberate role in your search and wider paid media plan, with campaign management tied to your business objective.
Meta Ads management
Connect Facebook and Instagram advertising to awareness, qualified inquiries and ecommerce sales with a clear campaign and creative testing plan.
TikTok Ads management
Build TikTok advertising around platform-appropriate video, clear audience goals and a structured path from discovery to action.
Criteo advertising management
Plan Criteo customer acquisition and retargeting around your ecommerce catalog, audience readiness and measurable business goals.
Let’s connect your next campaign.
Tell us what you want to achieve, where you advertise today and what needs to work better.
Discuss your advertising priorities