Paid media services
Criteo advertising management.
Plan Criteo customer acquisition and retargeting around your ecommerce catalog, audience readiness and measurable business goals.
Discuss your campaignWhen this service fits.
For ecommerce businesses evaluating commerce-focused advertising or improving an existing Criteo program. Feed quality, website events, available audiences and account eligibility are reviewed before launch.
Separate acquisition from retargeting
Reaching new shoppers and bringing previous visitors back serve different purposes. We define each role, appropriate exclusions and the budget approach. Existing customer activity is examined separately so returning demand is not automatically presented as new customer growth.
Prepare the catalog and event signals
Accurate product information, prices, availability and destination pages support relevant advertising. We review feed and measurement requirements and identify who will implement any fixes. Technical integrations and feed development are explicitly assigned; readiness is checked before spending begins.
Evaluate sales with commercial context
We review spend, orders, product-level patterns and audience response with the available business data. Revenue alone may hide differences in margins, returns or customer mix. Optimization priorities reflect the agreed commercial goal and the reliability of the underlying measurement.
What we agree to deliver.
- A Criteo acquisition and retargeting brief.
- Catalog, audience and tracking readiness requirements.
- An agreed campaign structure and budget approach.
- Performance reviews with customer and product context.
Measurement with context.
Orders, revenue, acquisition cost and return on ad spend may be relevant when tracking is reliable. We compare platform reporting with your analytics and sales records where available, and discuss incrementality testing when feasible rather than equating attributed sales with additional sales.
What we need from you.
Your business objective, target market, account access, approved creative, destination pages and advertising budget. We agree asset production, technical implementation, agency fees and the reporting rhythm separately before launch.
Before you start.
Is this only retargeting?
No. Criteo can support customer acquisition as well as retargeting; the suitable scope depends on your business and account.
Do I need a product feed?
Catalog-based campaigns require usable product data. We review the exact requirements for the selected setup.
Do you fix product feeds?
Feed development or repair is a separate assigned responsibility unless explicitly included in the engagement.
Can Criteo replace search or social?
We assess its contribution within your wider plan. It is not automatically a replacement for other acquisition channels.
Connect the service to the strategy.
Platform services
Choose the execution around the goal.
Google Ads management
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Microsoft Advertising management
Give Microsoft Advertising a deliberate role in your search and wider paid media plan, with campaign management tied to your business objective.
Meta Ads management
Connect Facebook and Instagram advertising to awareness, qualified inquiries and ecommerce sales with a clear campaign and creative testing plan.
TikTok Ads management
Build TikTok advertising around platform-appropriate video, clear audience goals and a structured path from discovery to action.
Let’s connect your next campaign.
Tell us what you want to achieve, where you advertise today and what needs to work better.
Discuss your advertising priorities