kale.AGENCY

Paid media & performance marketing agency

Every touchpoint.
A role in your growth.

We plan, set up and manage paid advertising across search, social, programmatic and connected TV. Campaign strategy, ongoing optimization and reporting connect your budget to a clear business objective.

Build your media strategy Explore the full funnel

Google Ads · Microsoft Advertising · Meta · TikTok · Criteo · Programmatic · CTV

One strategy. Connected campaigns.

  1. AwarenessBuild demand
  2. ConsiderationDevelop interest
  3. ConversionConvert intent

Build demand. Develop interest. Convert intent.

Your audience moves between channels and devices. We give each campaign a clear role, align the messaging and allocate budget around your business goals.

Your next priority

Start where your business needs support.

Starting paid advertising

Define the goal, choose the initial channels and establish a launch plan.

Improving existing campaigns

Review the current setup, measurement and opportunities to test.

Connecting multiple platforms

Give each campaign a role and align messaging, budget and reporting.

A clear purpose at every stage.

Explore how each stage contributes to a connected media strategy.

Upper funnel

Be discovered.

Introduce your brand to relevant audiences and build recognition before asking people to act.

Explore Awareness
Campaign roles
Brand introduction, audience discovery, reach and message reinforcement.
Relevant channels
Connected TV, online video, Meta, TikTok, programmatic display and native.
Measurement
Reach, frequency, video engagement and brand lift where available.

Different screens. A connected approach.

Give each interaction a purpose—from discovering the brand to researching the offer and taking action.

01 — Discover · Connected TV

AwarenessFunnel stage: Awareness

Introduce the brand.

A concise video message establishes who you are, what you offer and why it matters.

Possible channels
Connected TV inventory through suitable buying platforms.
Measurement
Reach, frequency and video completion.
Explore Awareness

People may enter at different stages and move between devices.

The engagement

What we handle.

From the media plan to the next optimization decision. The channels and deliverables are agreed around your brief.

01

Media planning

Campaign objectives, audiences, channel roles and budget priorities.

02

Campaign setup

Account structure, targeting, messaging requirements and launch checks.

03

Ongoing management

Review delivery, test messages and audiences, and adjust budget allocation.

04

Measurement & reporting

Agree the measures, review performance and recommend the next actions.

Creative production, landing-page development and technical tracking work are discussed separately so responsibilities are clear before launch.

The Kale approach

Connected media. Practical decisions.

A role for every channel

Choose platforms around the business objective and audience—not a fixed list of channels.

A brief before a budget

Connect campaign priorities to what you need: recognition, stronger interest, qualified leads or purchases.

A decision after the data

Review the agreed measures alongside business feedback, then identify what to test or change next.

How we work →

Campaign approaches

Built around the outcome.

All approaches

The channel follows the strategy.

We select platforms and formats around your audience, offer and objective—then give each channel a defined role.

  • Google Ads

    Capture search intent; use video or product formats where appropriate.

  • Microsoft Advertising

    Reach search audiences and use relevant audience advertising formats.

  • Meta

    Introduce the brand, explain the offer and encourage action through paid social.

  • TikTok

    Use short-form video to introduce, demonstrate and reinforce the offer.

  • Criteo

    Support relevant commerce and returning-interest campaigns where eligible.

  • Programmatic display

    Extend reach and reinforce messaging across selected display inventory.

  • Native

    Explain an offer in formats that fit the surrounding publisher content.

  • Online video

    Introduce or demonstrate the offer through video across selected inventory.

  • Connected TV

    Build recognition through video on connected television screens.

How we work.

  1. 01UnderstandYour business, audience, offer and current advertising.
  2. 02PlanFunnel priorities, channel roles, budget and measurement.
  3. 03ActivateCampaign setup, creative requirements and tracking readiness.
  4. 04ImproveTest messages, audiences and budget allocation.
  5. 05ReviewClear reporting, practical recommendations and agreed next steps.

Before we talk

A few practical questions.

Start with what you know. We can discuss the rest.

Can we start with one channel?

Yes. A focused campaign can strengthen a specific platform or funnel stage. A full-funnel engagement connects multiple campaign roles when that fits your goals and budget.

Are agency fees included in my advertising budget?

Advertising spend and management fees are separate. We discuss the scope, budget and fees before an engagement begins. The ranges in the inquiry form refer to advertising spend.

Do we need existing campaigns?

You can contact Kale whether you are starting paid advertising or reviewing an existing program. Tell us what is running today and what you want to achieve.

Who provides the creative and landing pages?

We agree creative responsibilities before launch. Campaign management, creative production and landing-page development are separate scope items; tell us what you already have and what support you need.

Can you work with our existing advertising accounts?

We review the current setup and agree account access and ownership arrangements before work begins. Share which platforms you use; do not send passwords through the inquiry form.

What needs to be ready before launch?

An agreed brief, budget, account access, approved creative and a suitable website or landing page. Tracking requirements and any gaps are reviewed as part of launch planning.

What will reporting cover?

The reporting rhythm and measures are agreed in the scope. Reviews connect campaign delivery with relevant outcomes such as engagement, qualified leads or sales, and identify practical next actions.

How long is an engagement?

Timing and engagement terms are discussed around the scope. They are agreed before work begins rather than assumed from the inquiry form.

What happens after I inquire?

We review your goals and current advertising, discuss fit and requirements, then agree the proposed scope and next steps before work starts.

Let’s connect your next campaign.

Tell us what you want to achieve, where you advertise today and what needs to work better.

Let’s talk