Campaign approach

Returning interest

Reconnect with engaged audiences through relevant retargeting messages.

Objective: Bring back people who have already shown interest and give them a reason to continue.
Funnel role: Bridges consideration and conversion, reinforcing the message and offering a clear next step.
Possible channel mix: Retargeting across Meta, display and Criteo where eligible; search to capture returning intent.
Message approach: Answer likely questions, remind people of the value and make the next step easy.
Measurement: Return visits, product interactions, conversion rate and acquisition cost.
Activities to agree: Audience and channel planning, campaign setup, message testing and performance review around this objective.
Scope outputs: A campaign brief, channel roles, creative requirements, measurement priorities and agreed review actions.
Client inputs: Your offer, audience priorities, approved assets, destination pages and relevant business feedback.

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