About Kale
Media strategy. Clear accountability.
Kale is an independent paid media agency connecting campaign strategy, platform execution and ongoing optimization.
Kale Agency was established in 2021.
What we focus on.
Awareness, consideration and conversion campaigns across search, social, commerce media, programmatic and connected TV.
How we work.
A clear brief, defined channel roles, agreed measures and practical communication. We build the media plan around the business goal and review what the campaigns are contributing.
What we agree before launch.
- 01Scope and deliverables.
- 02Creative responsibilities.
- 03Account access and ownership arrangements.
- 04Advertising budget and management fees.
- 05Reporting rhythm.
- 06Conversion tracking and measurement requirements.
A defined scope. A working relationship.
Kale brings campaign planning, platform execution and ongoing optimization into one paid media engagement. The work starts with your business, offer and current advertising—not a preset channel mix.
Who does what
Kale plans and manages the campaign work in the agreed scope. Your business supplies the context, approvals and available brand assets. Creative, website and tracking responsibilities are assigned before launch.
What guides the review
Defined campaign roles, agreed measures and practical feedback from your business. The review identifies what to continue, test or change.
Reporting structure
A review that leads to a decision.
Agree the reporting rhythm and measures before launch. This structure shows how a campaign review can connect delivery with the next action.
01Objective
What the campaign is intended to achieve.
02Delivery & response
The agreed measures, changes and available business feedback.
03Interpretation
What the data suggests and where more evidence is needed.
04Next action
What to test, refine or review in the next period.
Let’s connect your next campaign.
Tell us what you want to achieve, where you advertise today and what needs to work better.
Let’s talk about your goals