Campaign approach

Market expansion

Reach a relevant audience in a new market.

Objective: Introduce an established brand to audiences in a new region or segment.
Funnel role: Upper funnel. The aim is relevant reach in the new market before pushing for action.
Possible channel mix: Paid social and online video, supported by programmatic display; search can be added to capture early interest.
Message approach: Localised creative that explains the brand’s relevance to the new audience.
Measurement: Reach and frequency in the target market, video engagement and growth in branded search where measurable.
Activities to agree: Audience and channel planning, campaign setup, message testing and performance review around this objective.
Scope outputs: A campaign brief, channel roles, creative requirements, measurement priorities and agreed review actions.
Client inputs: Your offer, audience priorities, approved assets, destination pages and relevant business feedback.

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