kale.AGENCY

Paid media services

Meta Ads management.

Connect Facebook and Instagram advertising to awareness, qualified inquiries and ecommerce sales with a clear campaign and creative testing plan.

Discuss your campaign

When this service fits.

For businesses with an offer that can be communicated visually and a destination that supports the next step. Meta can introduce a brand, develop interest or support conversion; the starting objective depends on audience familiarity and measurement readiness.

01

Match the objective to the customer journey

We define whether the campaign should introduce your offer, encourage consideration or generate inquiries and purchases. Prospecting and remarketing have different roles. Audience choices, exclusions, placements and budget allocation follow the brief rather than assuming every visitor is ready to buy.

02

Treat creative as a testable part of the plan

We organize approved messages and assets around a small set of useful hypotheses: the benefit, the objection and the reason to act. Variations can compare an opening message, visual treatment or offer. Production responsibilities and usage rights are agreed before launch; account management does not imply unlimited creative production.

03

Review business outcomes alongside platform results

We review delivery, frequency, creative response and conversion signals, then connect them with qualified-lead or order feedback where available. A campaign producing many inexpensive leads can still require a change if those leads do not match your business. Reporting separates audience acquisition from returning-customer activity.

What we agree to deliver.

  • An objective-led Facebook and Instagram campaign plan.
  • Audience, placement and budget structure with agreed exclusions.
  • An approved creative test plan and conversion readiness review.
  • Campaign adjustments and reporting with lead or sales context.

Measurement with context.

Reach and frequency can support an awareness review; landing-page engagement supports consideration. For acquisition we examine qualified leads, purchases and costs where measurement is reliable. Platform-reported conversions are interpreted alongside your own records, with attribution windows stated.

What we need from you.

Your business objective, target market, account access, approved creative, destination pages and advertising budget. We agree asset production, technical implementation, agency fees and the reporting rhythm separately before launch.

Before you start.

Do you manage both Facebook and Instagram?

Yes. The plan can cover both through Meta advertising, with placements selected for the objective and available assets.

Do I need new creative?

We assess your current assets first. Any new filming, design or production is assigned explicitly in the scope.

Can you run lead-generation campaigns?

Yes, when the offer, follow-up process and account are suitable. We agree how lead quality will be assessed.

Is remarketing included?

It can be included where suitable audiences, permissions and measurement are available. It is planned separately from new audience acquisition.

Let’s connect your next campaign.

Tell us what you want to achieve, where you advertise today and what needs to work better.

Discuss your advertising priorities