Paid media services
Microsoft Advertising management.
Give Microsoft Advertising a deliberate role in your search and wider paid media plan, with campaign management tied to your business objective.
Discuss your campaignWhen this service fits.
For businesses evaluating another paid search channel, improving an existing Microsoft Advertising account or coordinating campaigns across several platforms. Availability, audience fit and measurement readiness guide the recommendation.
A separate channel decision
Microsoft Advertising should be evaluated on its contribution to your business, not added simply because another search account exists. We assess your priority offers, target market and available performance history. We establish what the channel is expected to achieve and which measures would justify continued investment.
Adapt the account to the objective
The agreed scope can include account review, keyword and campaign planning, search ad copy, negative keywords and budget allocation. Where an existing Google Ads setup informs the work, imported settings and assets still need review. A transfer is a starting point, not a substitute for checking destinations, measurement and channel-specific performance.
Review search and audience roles separately
Search campaigns can support demand capture. Audience formats, where suitable and available, may have a different role in introducing or explaining an offer. We separate objectives and reporting so upper-funnel delivery is not assessed only as immediate lead generation. Any additional format is selected around the brief and eligibility.
What we agree to deliver.
- A defined Microsoft Advertising objective and campaign plan.
- Account setup or a review of the existing structure and access.
- Agreed conversion requirements, messaging and budget allocation.
- Campaign optimization and a report explaining the next decisions.
Measurement with context.
Review spend, search response, qualified leads or sales, and acquisition efficiency where measurement is reliable. Compare channels using consistent business definitions and acknowledge differences in platform attribution. Lower click costs alone do not establish better lead quality.
What we need from you.
Your account access, priority offers, target market, approved assets, destination pages and measurement context. If other channels are already active, their roles and available results help shape the plan. Technical tracking and creative responsibilities are agreed separately.
Before you start.
Is Microsoft Advertising the same as Bing Ads?
Bing Ads is the former product name. Microsoft Advertising is the current name used on this site; the service can include search campaigns within its available offering.
Can Microsoft Advertising run alongside Google Ads?
Yes. We define a role and budget for each channel and review business outcomes using agreed measures. We do not assume that the same setup will perform identically across platforms.
Can you start from our existing search campaigns?
An existing account can provide useful structure and messaging. Any imported or reused setup is checked before launch, including settings, destinations and conversion requirements.
Do you guarantee cheaper leads than Google Ads?
No. Results depend on the market, audience, offer, website and measurement. We assess actual campaign contribution rather than promising a universal cost advantage.
Connect the service to the strategy.
Platform services
Choose the execution around the goal.
Google Ads management
Capture relevant search demand with Google Ads campaigns built around your offer, landing pages and business goals.
Meta Ads management
Connect Facebook and Instagram advertising to awareness, qualified inquiries and ecommerce sales with a clear campaign and creative testing plan.
TikTok Ads management
Build TikTok advertising around platform-appropriate video, clear audience goals and a structured path from discovery to action.
Criteo advertising management
Plan Criteo customer acquisition and retargeting around your ecommerce catalog, audience readiness and measurable business goals.
Let’s connect your next campaign.
Tell us what you want to achieve, where you advertise today and what needs to work better.
Discuss your advertising priorities