Campaign approach

Qualified lead generation

Connect high-intent search and conversion-focused social with a clear inquiry destination.

Objective: Generate inquiries from people with a genuine need for the service.
Funnel role: Lower funnel. It captures intent and turns it into a qualified conversation.
Possible channel mix: Google Ads and Microsoft Advertising search; conversion-focused Meta or TikTok campaigns; a focused landing page or form.
Message approach: The right offer, a clear reason to inquire and an easy next step.
Measurement: Qualified leads, cost per qualified lead and conversion rate, reviewed alongside lead quality feedback.
Activities to agree: Audience and channel planning, campaign setup, message testing and performance review around this objective.
Scope outputs: A campaign brief, channel roles, creative requirements, measurement priorities and agreed review actions.
Client inputs: Your offer, audience priorities, approved assets, destination pages and relevant business feedback.

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